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November 18, 2004
hilarious! it's a marketing war!
Creative's chief executive is apparently declaring a marketing with apple and its music playing progeny, the ipod. There's some funny quotes in this short piece, not the least of which being... "The MP3 war has started and I am the one who has declared war..." I see. Apparently Creative want to sell lots of music players, and take top spot in the mp3 player market from Apple. Which is all well and good, but Apple are established, have had pretty tremendous sucess with itunes and have cool ads with dancy sillhouetty people. Even their Digital Rights Management for their itunes music downloads is much more progressive than most if not all of their counterparts in the online music game.
You can check out the article from Mac Central Via themusic.com.au
Related: Early reviews of Creative Zen Jukebox mp3 players
Posted by funnelbc at November 18, 2004 10:28 AM
Comments
It is always a laugh when a company tries to counter a cultural movement by throwing money in front of it.
Creative is a good competition for Apple to have, their products have merit and they are providing more options too. Interesting to note, sales of Apple are not as strong in the East as Apple will have you believe. There are many large countries with buying power that choose to aviod US products.
I say 'let the wars begin, war is good for business', and hopefully portable music too!
Posted by: mikinoz ![[TypeKey Profile Page]](http://www.onetonnemusic.com/blog/nav-commenters.gif)
at November 18, 2004 01:46 PM
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