onetonnegraphic: Logo Archives

May 20, 2010

Work in Progress: The Smallest

I thought it might be fun to document the design process on a personal project. I want to run a site focused on nice people things and places that are local to where I live. I guess a locality/design guide, but without ambitions of being a one stop shop, just trying to have an emphasis on things which I like and appreciate. I thought it might be good to profile nice people too.

Because I live in Hobart, and by definition the things we do down here are smaller scale and I'm railing against the idea of having some big overblown thing, or trying to be all things to everyone, I liked the idea of calling it the smallest. Above is the first cut of the logo.

Type treatment was heavily influenced by older signwriting like below, but also retains my more modern sensibilities:

As the project progresses I will add more to my website so you can see it grow.

Posted by funnelbc at 10:04 AM | Comments (0)

March 21, 2010

Rooftop Celluloid Proposal

Sometimes you see an opportunity for design and you do it just because you want to. It's a great thing to be able to do. I put together this logo, and some poster concepts (after the jump) simply because I loved the idea and I wanted to encourage more of this sort of thing in Hobart.

Posted by funnelbc at 11:06 PM | Comments (0)

March 7, 2009

Zap Fitness 24/7 Launches!

Over the last few months I have been working on a project called Zap Fitness 24/7. It's a low cost, high quality gym that gives you 24 hour access, 7 days a week. You get your own keycard which you can use to "zap" in at any hour of the day. Brilliant for busy people, shift-workers, and people who otherwise wouldn't be able to get a regular gym.

I have designed and developed the entire and look and feel of Zap Fitness 24/7 in consultation with the client. This week the very first Zap Fitness 24/7 has opened for business. After the jump you can see the fit-out, signage and other nice little touches that we've been able to come up with for Zap Fitness 24/7.

This job has entailed the initial logo design, to the website, to the print material & advertising, promotional tee-shirts & hats, posters, brochures, internal and external signage. The whole project benefits from this overall approach and the consistency and identity of the new brand as a whole is very cohesive and striking.

Finally, I must mention that the Signage was produced by Eye Spy Signs and they have done an excellent job across the board, especially with some of the more involved aspects of this job - and I would recommend them to anyone. Thanks guys.

For more shots of Zap, please read the rest of this article.

Posted by funnelbc at 1:24 PM | Comments (0)

June 24, 2007

Straydog Photos

This is a logo refresh for Stray Dog Photos. Sometimes a fresh design is called for, and sometimes a gentle reworking of the existing logo is what is needed.

Posted by funnelbc at 10:27 PM | Comments (0)

Good Seed Festival

The Good Seed Festival is a fund raiser for the Future Cambodia Fund. They do community work with marginalized children in Cambodia. I did the logo and posters & press ads for the Good Seed Festival.

Posted by funnelbc at 10:01 PM | Comments (0)

May 15, 2007

Bamboo Gaming

Logo Design for Bamboo Gaming.com

Posted by funnelbc at 11:09 PM | Comments (0)

November 5, 2006

Ultra106five

Logo for Ultra106five radio in Hobart Tasmania.

Posted by funnelbc at 6:18 PM | Comments (0)

Femanita

Femanita is a lingerie brand. It’s core audience is sophisticated, sexy women who know what they want.

Posted by funnelbc at 5:58 PM | Comments (0)

Create Digital Motion

Logo for Create Digital Motion. (Sister site to Create Digital Music.com).

Visit Createdigitalmotion.com

Posted by funnelbc at 5:57 PM | Comments (0)

Create Digital Music

Logo for Create Digital Music. Create Digital Music is a premier source of information for people interested in Music Production and Digital Music Technology.