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March 7, 2009
Zap Fitness 24/7 Launches!
Over the last few months I have been working on a project called Zap Fitness 24/7. It's a low cost, high quality gym that gives you 24 hour access, 7 days a week. You get your own keycard which you can use to "zap" in at any hour of the day. Brilliant for busy people, shift-workers, and people who otherwise wouldn't be able to get a regular gym.
I have designed and developed the entire and look and feel of Zap Fitness 24/7 in consultation with the client. This week the very first Zap Fitness 24/7 has opened for business. After the jump you can see the fit-out, signage and other nice little touches that we've been able to come up with for Zap Fitness 24/7.
This job has entailed the initial logo design, to the website, to the print material & advertising, promotional tee-shirts & hats, posters, brochures, internal and external signage. The whole project benefits from this overall approach and the consistency and identity of the new brand as a whole is very cohesive and striking.
Finally, I must mention that the Signage was produced by Eye Spy Signs and they have done an excellent job across the board, especially with some of the more involved aspects of this job - and I would recommend them to anyone. Thanks guys.
Visit the Zap Fitness 24/7 website here.
For more shots of Zap, please read the rest of this article.
Posted by funnelbc at 1:24 PM | Comments (0)
